Targeted Email Marketing Services

Email is the most important outbound marketing tool for developing increasing your company's new lead generation rates, whilst also maintaining a constant, informative and loyal communication channel with your existing client and customer base.

Your campaigns can take many forms such as monthly newsletters, online press releases, product launches or internal website generated emails for sign up, purchase or contact form confirmations. No matter what purpose your email marketing campaign serves, our delivery, design and tracking services deliver your communication with great accuracy and reliability.

email design

We design our email campaigns with every detail taken into consideration. Will your mailing list be viewing on a desktop or mobile device; what will your email design look like when the recipient first views your email with all images turned off (this is the default setting in all email clients such as Google, yahoo, Outlook etc..) and does your primary message fit into the email preview pane window area.

Ensuring all these are catered for will give your targeted email marketing campaigns the best chance of success and have a significant increase on your email open rates. We work with tried and tested email design layouts that deliver strong results, no matter what viewing device is being used.

deliverability

Spam filters can flag your email for many different violations. Knowing how and where to best resolve these issues before you send your campaign can make a big difference to the success of your email campaigns deliverability and your sending authority. If email from your address gets flagged either by the person receiving it or automatically by the spam filters of the email client, your email address can be flagged and blacklisted if this becomes a frequent occurrence. Clean and compliant subject lines, no over use of non-standard characters or spam stop words such as sales, free, cheap, 100%, discount etc is the best approach.

Not only do we consider all content related issues, our experience presents us with vitally important usage and open rate statistics to your email campaign’s success, from knowing what the best time and day is to send your emails, delivering your content in the format that was requested when signing up to your mailing list, either html or plain text, or both. All these factors and more are accounted for from the very beginning of our targeted email marketing campaigns.

email tracking

Taking every option available in tracking and monitoring your email campaigns effectiveness can lead to developing a much stronger and effective future campaign by identifying areas for improvement and areas that have excelled in past emails.

We monitor all communications that we send out by linking our emails up to third party tracking solutions, giving us detailed reports of key delivery metrics such as open rates, bounce rates, click through rates, landing page usage, conversion rates (how many subscribers completed a key website goal as a result of your email campaign). We also take full advantage of split testing methods, to vary alternative versions of a controlled campaign to see which design, subject line, call to action worked best. All aspects of your email marketing campaigns should work smoothly, constantly evolving from the previous version.