(PPC) Pay Per Click Management UK

For cost effective online advertising that can be deployed swiftly, allowing full control over your daily budgets, campaign settings and target audience, Pay Per Click is a sure fire winner for any online business.

Your Google Ad appears at the top (first 3 listings) and right hand-side of search results pages. With such a prominent position for your company to be listed, PPC can drive individually targeted traffic to your website, with far higher conversion rates than other forms of online advertising. We will work with you to develop an affordable budget that generates a strong return on your investment, with an average cost-per-click (CPC) starting from as little as 25p.

Keyword Analysis

When selecting which keywords to target for your PPC campaign, our research will target the most affordable and cost effective options that best fit your chosen budget, ensuring that strong search frequency and attainable top listing positions are possible without exceeding your budgetary requirements.

Our research efforts will also indentify potential negative keywords that can be added to your campaigns to stop your ads from showing for variations of keyword phrases that don’t quite fit your search criteria. For instance if your campaign was targeting construction equipment related keywords, and your business’ primary area was construction equipment sales, but not construction equipment rental or construction equipment hire, we would set the words ‘hire’ and ‘rental’ and all other words related to this as negative keywords – instantly preventing your ads from showing for non-related keyword phrases, yet increasing the level of targeted traffic that your Pay Per Click campaigns would bring to your website.

Landing page optimisation

We know how important your individual landing pages are to the success of your Pay-Per-Click campaigns. Without a tried and tested layout, placement of keywords used to trigger your PPC ads in key page areas and strong, clear calls-to-action (CTA) to funnel your visitors to your desired goal/conversion page, your overall campaign will be penalised and develop a very low Quality score.

In the long run this will lead to an increase in Cost-Per-Click (CPC) for your ads, lower overall ad position in the search results pages, culminating in a lower conversion rate for your advertising spend. Our landing pages incorporate years of split testing research to identify top positions for successful layouts that deliver strong results through heat-mapping studies that take full advantage of how and where people click when landing on your website.

conversion tracking

High click-through-ratio’s (CTR) for your chosen keywords along with well developed landing pages will increase the likelihood of a steady stream of potentially good visitors to your website. However the path they take after the hitting your bespoke landing pages together with which combination of keywords, ad copy and ad position resulted in website conversions requires careful consideration and monitoring to ensure you take advantage of your PPC account data to transform and improve your ad campaigns going forward.

We ensure all our PPC campaigns have full conversion tracking features enabled, combined with further campaign tracking such as heat-mapping and Google Analytics. Acting on this important data, we can quickly determine which variations of keywords and ads need to be removed, altered or an increase in budget should be applied to high performing campaigns to further increase the return on your online advertising spend.